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August 15, 2012

What is PASS?

I’m not always the first on the bandwagon when things change.  It took me YEARS to even try on a pair of capris because, well, I just thought they were ridiculous.  But now I love them.  When gold jewelry was coming back in style I told one of my best friends that I would NOT be wearing it.  Well, let’s just say that I eat my words almost every other day. And what about the time TGIF took Full House off the air?!?  Oh my goodness, I didn’t want to keep watching!  And when digital photography started growing and people were trading in their film point and shoots for digital point and shoots, I just kept holding tightly onto my Nikon N50.  I loved film.  I knew what to do with it.  And I didn’t want to give it up.  Yes, I saw the benefits of it and with things like Facebook continually growing, I wanted a way to share my pictures other than by paying an extra $5 to get my prints put onto a CD.  And in case you’re wondering, I did this for years… YEARS.  And I’ve got way too many CDs.

Which brings me to PASS.  Last summer, Ben and I drove up to Charlotte to meet up with some of the Showit crew and hear about this thing called PASS that they were introducing around the country.  I’ve mentioned it before, but Showit is my website company and I LOVE them.  Not only do they have an incredible product (I have 100% complete control over my website – design and everything!), but they have amazing customer service and just down right good people :-)  So when they started mentioning PASS and putting teasers online, I wanted to find out just what this thing was all about.

Remember when I mentioned that it sometimes takes me a while when things change?  Well, this digital age has changed a lot of things in the world of photography and the bottom line is that people want digital images.  If you’ve followed me for any length of time, you know that I LOVE me some prints and canvases and albums!  I’m a huge believer in NOT keeping your digital images on your computer or only sharing them to Facebook.  But, I realized that having them on your computer and sharing them to Facebook is a big part of it!  And PASS makes that SO EASY!!

Here’s what happens, I shoot a wedding or another type of session.  After culling and editing the images, I upload them to PASS and send my clients a beautifully designed email (a treat from the PASS designers!) letting them know their images are ready.  The email shows you how to view your images, download your images, share them to Facebook, mark your favorites and share THOSE to Facebook (where you can then tag people!), or even pin them to Pinterest!  Bonus!  And that’s not even the end of it.  There’s a free app for the iPad and iPhone so that you can have your pictures with you wherever you go!  And you can even share them to Facebook straight from your iOS devices!  I have the app on my phone and use it all the time to show to clients, potential clients or even with friends of the couple after their wedding day.  Or maybe even with my own friends because I’m so excited about the images… or just showing off PASS :-)

Something else that I do for my brides and grooms is create what is called a +site (plus site).  I’m able to create these through my own website to give my couples THEIR own website.  So, after their engagement session, I upload their images to PASS, and then embed their PASS gallery into their website.  WHAT?!?!  Yes, it’s that cool.  Then, after their wedding, I upload their images to PASS and change the images on their page to wedding images and voila!  All of their images are in one place and at their fingertips.  I love it because it gives my brides and grooms an easy and fun way to share their images with friends and family after their big day.

Here’s a screenshot of Susan and Bryan’s +site.  On the site, when you hover over the square pictures at the bottom,
you’ll find links for The Gallery, The Couple, and the ability to leave them a note.

And when you click on The Gallery, you get this page… Sabrina’s Favorites are the ones from
their blog post so that they can easily find those images they’ve already seen!

With my new pricing, every bride and groom not only receives their +site, but immediate access to all of their images.  There’s no waiting and deciding if you want to purchase them all or just a few.   When you book with me, the images are all yours!  And yes, I’ll still help you with ordering canvases and albums :-)  Unfortunately, there isn’t a way to order prints through PASS… yet.  Several people have mentioned how incredible it would be to also have that feature, so I wouldn’t be surprised if the design guys already have it in the works.

Oh, and a cool thing for me, as the photographer?  Well, there are a couple of things actually.  One is that when the images are shared to Facebook, my website is automatically attached to each image.  This may just be me and other photographers, but when I see incredible images on Facebook or Pinterest, I want to know who took them and have the ability to see more of their work!   And two, with this latest update, I am able to see where around the world my images are being viewed and how often they’re being downloaded.

Yes, this totally blew my mind when I first saw it.  How cool is this?!?

Change isn’t always easy… and it’s not always easy to grasp.  But, once I got the hang of this and began getting feedback from clients on the ease of using it, I was hooked.  Sometimes, change is really good :-)

  1. […] profile picture are only helping spread the word about my business!  Which is also a reason why PASS is so amazing!  Not only can you just upload an entire album from PASS onto your Facebook page, […]

  2. […] looking at our wedding pictures via PASS on the iPad.  They (still) aren’t all edited, but I got them on there in time to take with […]

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